And the answer is on page one of the new BBI report, "The Millennial Doctor".
It's a revealing portrait of who the majority of medics will be by 2025.
Which communications channels they prefer. What they look for in professional support and what they will dismiss out of hand.
How to engage their attention and present information they welcome.
If you wish to reach the healthcare professionals of the future, start here. It's a report packed with practical insights - and some findings you may find surprising.
Meet tomorrow's doctors today.
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